iKreawi : Enhancing the Onboarding Experience for a Health Practitioner Learning Mobile App
Webdesign for a US-based Tax Filing Application. Our goal was to create a new marketing website showcasing the features of the Tax Filing Application.
About iKreawi
Kreawi (Kreativität & Wissen GmbH) specializes in training health practitioners, particularly naturopaths (Heilpraktiker). Founded and led by Dr. Dr. Hartmut Hildebrand and Fachärztin Stephanie Kühn, Kreawi offers a comprehensive range of educational resources including e-learning platforms, exam preparation tools, seminars, and audio courses.
www.kreawi.deServices Provided
The Challenege
Our main challenge was to design a user experience that easily demonstrates all the app's features, helping to increase customer acquisition.
Our Strategy And Execution
Our first step was a comprehensive design audit. We assessed the existing onboarding flow, identified pain points, and noted areas that lacked clarity or engagement. This audit helped us understand the user journey and pinpoint where improvements were needed.
Below is the excel sheet in which you can view a detail study of the existing design(Problems and Proposed Solutions).
Based on the audit findings, we redesigned the user experience to make it more intuitive and engaging.
- Simplified Navigation: We streamlined the onboarding steps to ensure new users could easily follow along without feeling overwhelmed.
- Consistent Style: We used a cohesive visual style that aligned with the app's overall branding, creating a unified and professional look.
- Educational Graphics: Illustrations were used to explain complex features, making them more accessible and easier to understand.
The use of illustrations not only made the onboarding process more visually appealing but also helped in better retention and understanding of the app’s features.
"Working with Farooq is distinguished by his remarkable quick grasp of projects and ideas. He understands them in no time, asks the right questions, and implements complex functions in a very user-friendly manner. I was particularly impressed by his self-created graphics, which perfectly enhance the overall design. Thanks to Farooq's efficiency and creativity, the collaboration was extremely fast and resulted in an excellent outcome."
More Work
